THE IDEA

Andy’s Grille was celebrating their 30th year at the Minnesota State Fair and they were looking to boost their sales and the awareness of their new Chocolate Chip Cookie beer. Their goal was to sell out of all of their Chocolate Chip Cookie Beer and increase their overall sales. They had a small social media presence on Facebook, Twitter and Instagram that they were looking to increase as well.

THE CAMPAIGN

The Minnesota State Fair brings in over 1.5 million people each year providing a unique opportunity to get in front of a very large number of people. Simply having a booth there provides great exposure. However, over the last few years in particular novelty food and beverages have exploded in popularity for the vendors offering them thanks largely to the growing use of social media. Andy’s Grille offers “Everything Philly”, burgers, and many different craft beer options. In addition to their history of great food and cold beer, they also introduced a Chocolate Chip Cookie Beer in 2016 which created a lot of buzz online ahead of the Fair. Using Facebook, Twitter and Instagram we were able to really amplify the buzz surrounding the State Fair, their new beer, and everything that Andy’s Grille has to offer. We inserted #MeetAtAndys and the Andy’s Grille name into fair-goers conversations on Twitter and using Facebook and Instagram ads to promote the beer on social.

THE RESULTS

With the huge demand for Chocolate Chip Cookie Beer, Andy’s Grille ran out almost every day of the fair. One of the owners said, “We sold 78 kegs of the chocolate chip cookie beer. We were sold out! We could have sold 200 kegs.” Overall sales, including food, were up by 15% compared to the previous year as well.


WHAT OUR CLIENTS SAY

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Leslie Jablonski - BEL13VE in Miracles Foundation
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A 48 year old company struggling with Social Media? Such was the case with Dennis Kirk, Inc. in 2017. We lacked social vision and energy, Hubbard Interactive to the rescue. We’ve utilized their services in many areas including reporting, creative development and social site management. That, along with video creation and local event coverage have created a social media credibility we sorely lacked. How would we classify them? #hardworking #talented #creative #effective

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Hubbard truly surpassed our expectations. Not only were we pleased with the growth in our customer base, social media accounts, and general inquiries, but working with Chris couldn’t have been any better. The other team members we worked with at Hubbard were knowledgeable, professional, and fun to work with. We got the results we were looking for and we can’t wait to continue our partnership with Hubbard. Many thanks to Chris and the whole team at Hubbard.

Driveway Envy
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Hubbard Interactive is an integral extension of our team and has been instrumental in enhancing our online visibility. We are continuously impressed with their level of service and consider them a key partner in supporting our social media objectives as well as our strategic goals. Their team has invested the time to fully understand the essence of our company, our clients, and our vision. They are not only proactive and responsive but at the forefront of innovative ideas. We could not have made a better choice.

Erik Therwanger - Think GREAT
thinkgreat90.com
Hubbard Interactive is an amazing company to work with! Everyone from the Social, to PPC, and Radio teams has exceeded our expectations. They are a dedicated group who are experts in their field and will produce results. They are personable, innovative, and truly an extension of our own team. We’ve been amazed at the performance of our campaigns for over a year now. We have the utmost faith in their skills and look forward to seeing what they can do next.

Robert Thomas Homes
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Hubbard Interactive has a great team. They were professional and took the time to know our agency’s mission. The team worked with us to create videos and shape our digital media ad placement that allowed us to stretch our budget--a limited resource for nonprofits! We were very pleased with our results and we would gladly partner with them again.

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familymeans.org
We view our relationship with the Hubbard group as a true partnership. They take the time to truly understand our business and determine the best way to support our needs. We have experienced strong results with our marketing both in traditional channels like radio and most recently with our online digital channels. The strong measurable returns to our investments have shown us we had the right choice in partnering with them. Hubbard offers a wide suite of services which meets the ever changing needs of our business.

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I have been incredibly impressed both in my experience in developing a digital presence for my company and increasing activity but have been most appreciative of the personal relationships that I have with the team! We meet monthly and review progress, discuss new ideas and continue to work toward improved outcomes. In today's increasingly impersonal experience the personal touch means a great deal. I would highly recommend anyone in need of a trusted digital team to lean on Hubbard Interactive!

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everestmenshealth.com
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