This year Mother’s Day was going to be a little different. With Shelter-in-Place in Minnesota still in effect through Mother’s Day weekend, many people were loving their moms from afar this year. Bachman’s needed to shift their approach to online delivery and non-contact curbside pickup for the holiday.
Mother’s Day was going to be a new normal this year, but that wasn’t going to stop customers from giving their mom something special. Our team (luckily) got in a Mother’s Day photo and video shoot before the crisis, so we handpicked images that showed appropriate social distancing to be sensitive to the environment we were marketing to. Our videography team created a Mother’s Day Video of children explaining what they love most about their moms. This creative was used in the launch of the social ad campaign and the video alone garnered 68,000+ views. A highly competitive PPC strategy, along with a long-running SEO strategy was put into play to capture those last minute Mother’s Day shoppers to drive online revenue.