With big competition in the market for Valentine’s Day, Bachman’s goal was to maintain sales from last year. To add another challenge, history shows that sales around Valentine’s Day for floral tend to dip when the holiday falls on a weekend, and this year it fell on a Friday.
We launched the Love More Campaign showcasing love across the spectrum. Starting with a full-day photoshoot at Bachman’s Headquarters, we captured how unique individuals spread love on Valentine’s day, while spotlighting Bachman’s Valentine’s Day arrangements and gifts. We utilized these shots in all social and digital campaigns leading up to the holiday. Our team also created a Facebook group to nurture Bachman’s biggest fans, who got the first look into the Love More Campaign and special entry into a bouquet giveaway. We introduced a strong PPC strategy that complimented our long-running SEO strategy to make the perfect combination for the ultimate customer journey of discovery to purchase.