Bright Box believes the kitchen sits at the center of a happy and healthy home, which is why they are bringing some long overdue joy to the sponge in your sink. The retailer Target spotted these beautiful sponges and wanted to do a trial launch at a small number of their stores across the U.S. To ensure this launch was a success, Bright Box sought out our team to put together a Target launch strategy.
Since Bright Box was building their online brand from scratch, our phase one of launch strategy was creating content using our photography and graphic design team. The second phase of the launch involved us placing geo-targeted social media ads within a designated radius around each of the Target’s that the product was launching in. Our social team reached out to influencers & PR outlets for media awareness and to get the cleaning tools in people’s hands. In our last phase, we launched a sweepstake using their new tagline: ‘On the Sunny Side of Sink’ to grow their social media following and email database.
Social Media Impressions
Brightbox sales in Target were so successful during this trial launch, that Target launched them in all locations and they are now a permanent staple in the cleaning aisle.