The Challenge

Bright Box believes the kitchen sits at the center of a happy and healthy home, which is why they are bringing some long overdue joy to the sponge in your sink. The retailer Target spotted these beautiful sponges and wanted to do a trial launch at a small number of their stores across the U.S. To ensure this launch was a success, Bright Box sought out our team to put together a Target launch strategy.

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The Campaign

Since Bright Box was building their online brand from scratch, our phase one of launch strategy was creating content using our photography and graphic design team. The second phase of the launch involved us placing geo-targeted social media ads within a designated radius around each of the Target’s that the product was launching in. Our social team reached out to influencers & PR outlets for media awareness and to get the cleaning tools in people’s hands. In our last phase, we launched a sweepstake using their new tagline: ‘On the Sunny Side of Sink’ to grow their social media following and email database.

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The Results

Social Media Impressions

500,000+

Post Engagements

45,000

Video Views

32,500


WHAT OUR CLIENTS SAY

We’re beyond thrilled with the Hubbard Interactive team's digital smarts, recommendations, and creation of relevant and engaging content, the results have been stellar. We’re impressed with the team’s understanding of our BEL13VE in Miracles Foundation, its mission and our need to extend our audience reach while generating a greater brand awareness. They also knocked the ball out of the park with the development of our new website. We bel13ve in Hubbard Interactive.

Leslie Jablonski - BEL13VE in Miracles Foundation
bel13vefoundation.org
A 48 year old company struggling with Social Media? Such was the case with Dennis Kirk, Inc. in 2017. We lacked social vision and energy, Hubbard Interactive to the rescue. We’ve utilized their services in many areas including reporting, creative development and social site management. That, along with video creation and local event coverage have created a social media credibility we sorely lacked. How would we classify them? #hardworking #talented #creative #effective

Bob Behan - Dennis Kirk
denniskirk.com
Hubbard truly surpassed our expectations. Not only were we pleased with the growth in our customer base, social media accounts, and general inquiries, but working with Chris couldn’t have been any better. The other team members we worked with at Hubbard were knowledgeable, professional, and fun to work with. We got the results we were looking for and we can’t wait to continue our partnership with Hubbard. Many thanks to Chris and the whole team at Hubbard.

Driveway Envy
driveway-envy.com
Hubbard Interactive is an integral extension of our team and has been instrumental in enhancing our online visibility. We are continuously impressed with their level of service and consider them a key partner in supporting our social media objectives as well as our strategic goals. Their team has invested the time to fully understand the essence of our company, our clients, and our vision. They are not only proactive and responsive but at the forefront of innovative ideas. We could not have made a better choice.

Erik Therwanger - Think GREAT
thinkgreat90.com
Hubbard Interactive is an amazing company to work with! Everyone from the Social, to PPC, and Radio teams has exceeded our expectations. They are a dedicated group who are experts in their field and will produce results. They are personable, innovative, and truly an extension of our own team. We’ve been amazed at the performance of our campaigns for over a year now. We have the utmost faith in their skills and look forward to seeing what they can do next.

Robert Thomas Homes
robertthomashomes.com
Hubbard Interactive has a great team. They were professional and took the time to know our agency’s mission. The team worked with us to create videos and shape our digital media ad placement that allowed us to stretch our budget--a limited resource for nonprofits! We were very pleased with our results and we would gladly partner with them again.

Katie McNulty - Family Means
familymeans.org
We view our relationship with the Hubbard group as a true partnership. They take the time to truly understand our business and determine the best way to support our needs. We have experienced strong results with our marketing both in traditional channels like radio and most recently with our online digital channels. The strong measurable returns to our investments have shown us we had the right choice in partnering with them. Hubbard offers a wide suite of services which meets the ever changing needs of our business.

Susan - Jefferson Lines
jeffersonlines.com
I have been incredibly impressed both in my experience in developing a digital presence for my company and increasing activity but have been most appreciative of the personal relationships that I have with the team! We meet monthly and review progress, discuss new ideas and continue to work toward improved outcomes. In today's increasingly impersonal experience the personal touch means a great deal. I would highly recommend anyone in need of a trusted digital team to lean on Hubbard Interactive!

Dr. Aaron Davis - EveresT Men's Health
everestmenshealth.com
Hubbard Interactive assembled a team of enthusiastic professionals that provided support for our social media strategy and developed content to connect with our fans and deliver value for our Corporate Partners.

Bob Fallen - Upper Midwest High School Elite League
hselitehockey.com