After a year of staycations and no vacations, GrandStay Hospitality was looking to make up for the lost revenue from the previous year. GrandStay Hospitality partnered with Hubbard Interactive for a campaign that would provide a positive return on investment and generate brand awareness.
The Hubbard Interactive team shifted the GrandStay campaign strategy to an adventure, wanderlust, and family-focused campaign strategy to promote planning your summer adventure with GrandStay Hospitality. The HBI team utilized a promotion code to effectively track the return on investment through direct bookings from social media. With support from organic social media on Instagram and Facebook to boost brand awareness, the Hubbard Interactive team utilized paid social media advertising to generate hotel bookings.