Pepsi was launching a new product called Mountain Dew Ice and had a space at Mall of America that they wanted to get people to come and experience the brand, along with trying the new flavor. With limited space to invite a large group of people, we found a select group of influencers with a large following on social media to invite to this event.
Hubbard provided Pepsi with 12 influencers and 1 collaboration partner for their Mountain Dew Ice Launch event party following the Superbowl. The three-hour event provided influencers and their guests with plenty of Mountain Dew Ice swag, Mall of America gift cards, and photo opportunities. We found a local Instagram artist, who took pictures of guests during the event and then created a social art installation for the Mountain Dew Ice Instagram account.