To usher in a new era of riders, Dennis Kirk wanted to establish online communities for 6 of their top-performing segments (dirt bike, ATV, V-Twin, snowmobile, motorcycle and UTV) and further develop their identity as the go-to for everything parts for the powersports enthusiast.
This campaign drove riders to individual Facebook groups in order to connect like-minded riders together. We crafted video content geared toward these specific audiences, capturing lifestyle stories from powersport enthusiasts showcasing what it means to be a Dennis Kirk rider.
These videos delivered over 3.8 million impressions across the U.S. on Facebook, YouTube, and Instagram. The campaign exceeded the client’s expectations, garnering over 8,000 website visits and growing a new community of 5,000 new members across the 6 Facebook groups.
Overall the campaign established online communities, culminating in cohesive Dennis Kirk branded content for their audience.