Rosedale Center Sleighs The Holidays with Innovative Shopping

The Challenge

Socially distanced shopping during a world pandemic was a challenge Rosedale Center faced. Our goal was to motivate Rosedale Center shoppers to tune in and engage with our live streaming content on social media, as well as shop Rosedale Center store products. Through video, we were not only able to showcase that it’s safe to shop at the mall, but that Rosedale Center is a hub for fun and fashion.

The Campaign

For this campaign, Hubbard Interactive set up Facebook and Instagram Commerce Management. Using Facebook and Instagram ads, we promoted our live shopping event “Sleigh the Holidays” on Black Friday hosted by Sarah Edwards, and co-hosted by other local influencers such as Rammy, Lizanne Lately, and Mercedes Iman Diamond. We then filmed three, one hour live streams on Rosedale Center’s Instagram throughout Black Friday in a style similar to QVC but designed for Millennials. As viewers tuned into “Sleigh The Holidays Live”, they were able to shop featured products within the live stream and checkout directly from the Instagram app.

Simultaneously, we surprised shoppers on Black Friday with gift cards by drone. A drone was flown around the center giving away gift cards to unsuspecting shoppers for a variety of retailers throughout the day.

The Results

Our ads reached over 100,000 users informing them of our huge Black Friday event! Our “Sleigh the Holidays Live” earned over 50+ unique viewers which engaged with over 1000 comments. Rosedale Center sold 265 items attributing to $529.97 in sales. Additionally, we earned 131 new followers to the Rosedale Center Instagram page during the course of this campaign.

Our drone successfully dropped 6 gift cards totaling $600. The final drone footage posted by our drone partners earned 7,150+ views on Instagram so far.

The drone drops also earned the attention of the local news station KSTP.

Video Views

7,150+

Follower Increase

131

Items Sold

265

WHAT OUR CLIENTS SAY

We’re beyond thrilled with the Hubbard Interactive team's digital smarts, recommendations, and creation of relevant and engaging content, the results have been stellar. We’re impressed with the team’s understanding of our BEL13VE in Miracles Foundation, its mission and our need to extend our audience reach while generating a greater brand awareness. They also knocked the ball out of the park with the development of our new website. We bel13ve in Hubbard Interactive.

Leslie Jablonski - BEL13VE in Miracles Foundation
bel13vefoundation.org

A 48 year old company struggling with Social Media? Such was the case with Dennis Kirk, Inc. in 2017. We lacked social vision and energy, Hubbard Interactive to the rescue. We’ve utilized their services in many areas including reporting, creative development and social site management. That, along with video creation and local event coverage have created a social media credibility we sorely lacked. How would we classify them? #hardworking #talented #creative #effective

Bob Behan - Dennis Kirk
denniskirk.com

Hubbard truly surpassed our expectations. Not only were we pleased with the growth in our customer base, social media accounts, and general inquiries, but working with Chris couldn’t have been any better. The other team members we worked with at Hubbard were knowledgeable, professional, and fun to work with. We got the results we were looking for and we can’t wait to continue our partnership with Hubbard. Many thanks to Chris and the whole team at Hubbard.

Driveway Envy
driveway-envy.com

Hubbard Interactive is an integral extension of our team and has been instrumental in enhancing our online visibility. We are continuously impressed with their level of service and consider them a key partner in supporting our social media objectives as well as our strategic goals. Their team has invested the time to fully understand the essence of our company, our clients, and our vision. They are not only proactive and responsive but at the forefront of innovative ideas. We could not have made a better choice.

Erik Therwanger - Think GREAT
thinkgreat90.com

Hubbard Interactive is an amazing company to work with! Everyone from the Social, to PPC, and Radio teams has exceeded our expectations. They are a dedicated group who are experts in their field and will produce results. They are personable, innovative, and truly an extension of our own team. We’ve been amazed at the performance of our campaigns for over a year now. We have the utmost faith in their skills and look forward to seeing what they can do next.

Robert Thomas Homes
robertthomashomes.com

Hubbard Interactive has a great team. They were professional and took the time to know our agency’s mission. The team worked with us to create videos and shape our digital media ad placement that allowed us to stretch our budget--a limited resource for nonprofits! We were very pleased with our results and we would gladly partner with them again.

Katie McNulty - Family Means
familymeans.org

We view our relationship with the Hubbard group as a true partnership. They take the time to truly understand our business and determine the best way to support our needs. We have experienced strong results with our marketing both in traditional channels like radio and most recently with our online digital channels. The strong measurable returns to our investments have shown us we had the right choice in partnering with them. Hubbard offers a wide suite of services which meets the ever changing needs of our business.

Susan - Jefferson Lines
jeffersonlines.com

I have been incredibly impressed both in my experience in developing a digital presence for my company and increasing activity but have been most appreciative of the personal relationships that I have with the team! We meet monthly and review progress, discuss new ideas and continue to work toward improved outcomes. In today's increasingly impersonal experience the personal touch means a great deal. I would highly recommend anyone in need of a trusted digital team to lean on Hubbard Interactive!

Dr. Aaron Davis - EveresT Men's Health
everestmenshealth.com

Hubbard Interactive assembled a team of enthusiastic professionals that provided support for our social media strategy and developed content to connect with our fans and deliver value for our Corporate Partners.

Bob Fallen - Upper Midwest High School Elite League
hselitehockey.com

Hubbard takes care of its customers and cares for their business. They will always come to you with new ideas, and if you say no, they come back with another idea. Their goal is to create exposure for you in the community that ultimately turns into an increase in business. Hubbard works hand and hand with you to make sure your goals are being met. Through this, we have seen more exposure of our brand, and much better branding. They listen, and they are always trying to make you better with you having to do little work so you can focus on your business while they focus on the marketing.

Michael - Red Cow & Red Rabbit
redcowmn.com | redrabbitmn.com

Rosedale Center – Black Friday