Description
This exclusive event at FINNEGANS Brew Co. hosted local influencers and brands to celebrate the launch of The In. The In exists to connect influencers to local brands, highlight great things in our community, and empower creators to grow. With interactive experiences, a colorful array of people with different interests and identities, great beer, and INvigorating energy. This was truly a night to remember!

The Challenge
Kick-off The In with a bang. Create a brand that is distinctive and memorable and launch it in a way that makes a statement. Reigniting and strengthening community relationships during a volatile and disconnected time while highlighting local brands and talents to reach new audiences and form long-lasting relationships.
The Pre-Promotion
- Social Media Content
- Created 9 Instagram teaser posts to reveal new brand
- Following the curation of the guest list, shared details about the event via Private Stories shared with invitees
- Featured local brand partners and entertainment
- General Marketing
- Email marketing
- QR Codes
The Party
We had a combination of over 35 local vendors and businesses who volunteered to be a part of the event by providing a service, interactive activity, or gift bag item to give the influencers plenty of opportunities to create content while learning about and connecting with local brands. Below we have some examples of content created by guests at the party!



The Results
- THE IN TOTALS
- Total impressions: 6,060,247
- Reach: 880,0291
- FINNEGANS TOTALS
- Impressions: 1,488,180
- Reach: 283,944
- Story mentions: 66
- Followers gained: 28
- Tagged photos: 8
- Location tags: 6
- Infinite connections made!