The Challenge
HOPEtober is Tubman’s annual fundraising campaign and one of their biggest fundraising efforts of the year. Impacts from a global pandemic, a tumultuous economy, and so many other factors, make fundraising efforts, well for lack of a better term, difficult. With a clear message, powerful purpose, and a fresh look, Tubman, with the help of Hubbard Interactive, was able to blow right past their digital fundraising goal of $40,000.
During a time of increased inflation, where many homes are pinching pennies, Tubman was trying to find new ways to get their message across to a new audience. So they came to Hubbard Interactive, who provided a fresh take on a classic message, in hopes to hit their HOPEtober fundraising goal. The proof is in the results, as they raised their goal a week before the end of the month!
The Campaign
Giving the HOPEtober campaign a whole new look by utilizing video animations, bold colors, and to the point messaging was just the beginning of a whole new strategy for Tubman. Creating an overarching long-form video for paid social ads and then re-structuring that content as well as providing new content to take advantage of Instagram’s hotly pushed REELS helped to generate a campaign that was cohesive and effective at increasing brand awareness and boosting fundraising efforts.
