The goal was to raise $40,000 for the Freedom Fund during the month of October – which was branded as “Hopetober”.
Each year leading up the month of October, the Tubman Team gears up for HOPEtober. Helping them achieve their fundraising goal in 2019, they came to our team again but raised the bar. 2020 looked a little different. Hubbard Interactive had to strategize how to break through the clutter on social media during a pandemic and Presidential election to reach their donation goal. Launching social media paid advertising, organic content, and utilizing donation features on each platform, we exceeded our goal of $40,000.