The word “Influencer” has a lot of connotations, but what can working with an influencer actually do for you? Here is a quick list of benefits to working with an influencer.
Social media users are smarter than ever! They can sniff out an ad from a mile away and heavy-handed marketing is sure to keep your audience scrolling on by. But escapism and lifestyle imagery can get your brand front and center with the audience you want to snag.
It’s 2021, and you’re in the middle of a pandemic. You just witnessed a record-breaking election, and the news is full of stories with social justice issues on the rise.
You’ve probably recently seen a Liberty Insurance commercial out there by now that states “Research shows that people remember commercials with nostalgia,” and that would be correct! With Nostalgia Marketing becoming one of the savviest ways to get your audience’s attention,
We’ve now been at our “new normal” for quite some time, and the question of when business will be back remains popular and varies depending on where you reside. Local businesses are eager and (should be) starting to plan their back to business strategy now.
When a crisis hits, things move quickly, and with the internet that speed is increased exponentially. Without careful monitoring, a situation in your online community can spiral out of control,
As the Coronavirus pandemic continues to evolve, we know you are trying to understand how this will impact your business and your digital advertising plans. The reality is that the vast majority of businesses across all industries have,
At the NAB/RAB Radio Show in Atlanta, Ed Gorman, Client President & Managing Director of Carat USA, said, “Radio had the highest correlation to increasing search” compared to any other medium they used.
Today, 97% of consumers turn to the Internet before making contact with a business. Social media is likely the first point of contact your potential and existing customers will have with your business.