Creating content for your brand each month can start to feel more like routine work than creative expression. Instead of going through the motions of write-send-post-repeat, consider it an opportunity to improve your skills as a content creator.
In the age of technology, we have seen it all: chats have been snapped, leaves have fallen from the Vine, and reality itself has become augmented. Platforms rise and fall,
Instagram, defined as the app that generations cannot live without has changed over the years. Not quite a decade old yet, but this phenomenon has genuinely changed the world we live in and how we see it.
On Wednesday Instagram rolled out their new dedicated video platform called IGTV. That means longer, vertical videos on the social media platform that used to be just for photos.
Instagram teased us a little while ago about offering long-form video content.
Social media is an integral marketing and growth tool when it has a supportive team behind it. Employee influence can have a positive impact on a company’s marketing efforts – that is why we encourage employees to take an active role on social media and to be social media advocates for their company.
Today, 97% of consumers turn to the Internet before making contact with a business. Social media is likely the first point of contact your potential and existing customers will have with your business.
Have you heard the news that’s been rocking the social media marketing world? Facebook is, in a sense, making a move that brings it back to its original form. Your news feed will be shifting away from seeing posts from advertisers and returning its focus to your friends and family.
Deciding where to focus your social media energy can become overwhelming, as time is short and resources are limited. Therefore, every action you take on social networks needs to work towards accomplishing your business goals.
