Field to Fork Bash

The Idea

Common Ground Minnesota wanted to host a farm to table event with a community of food-loving local bloggers. Common Ground wanted to bring people together to talk all things food. The women behind Common Ground wanted to share their personal experiences, as well as science and research, to help our community of food bloggers sort through the myths and misinformation surrounding food and farming. The event was focused around starting a conversation.

The Campaign

Hubbard Interactive aimed to provide Common Ground Minnesota with a group engaged food and lifestyle bloggers. Developing our list of invitees took large amounts of research. We wanted to provide Common Ground Minnesota with high-quality bloggers that would benefit greatly from joining the conversation and connecting with the farm women of Common Ground. Our team of designers created a beautiful logo for this event that was different from what we had seen from similar events. Our team created an Eventbrite page that provided a detail explanation of what the event would entail as well as created an email marketing campaign in MailChimp to promote, invite, and engage with our list of bloggers. Our team worked closely with MyTalk radio and Stephanie March from the Weekly Dish to promote Common Ground Minnesota.

The Results

  • 96,000 estimated total event and product exposure to followers
  • 8.93% average engagement rate of influencer posts
  • Endless amounts of reach and impressions on various social media channels