Hospitality Chain Increases Revenue in Highly Competitive Market


The Idea

A Midwest Hospitality chain that owns 30 individually-owned hotels scattered across the Upper Midwest, needed to elevate both brand awareness and revenue in a very competitive market. Hubbard Interactive represents their corporate presence on social platforms (Facebook, Twitter, Google+ and Instagram), as each individual hotel contributes money toward their corporate marketing budget.

The Campaign

An ideal customer profile was developed based on demographics, psychographics and behavior. An online marketing campaign was created to target Facebook users ages 30 – 54 who live within a 30 mile radius of each of the 30 hotel locations and are identified as domestic travelers (both for business and for leisure). Ads targeted toward leisure travelers cast a spotlight on attractions local to hotel locations. All ads directed traffic to the corporate website.


The Results

The brand’s revenue from Facebook in the first 4 months, had already surpassed revenue from the ENTIRE last year, with an additional +13% growth on top of that, with a projected 238% increase in revenue attributed directly to Facebook referrals.