Hubbard Launches Influencer Campaign for Mountain Dew Ice - Hubbard Interactive
689
portfolio_page-template-default,single,single-portfolio_page,postid-689,symple-shortcodes ,symple-shortcodes-responsive,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-16.7,qode-theme-bridge,bridge-child,wpb-js-composer js-comp-ver-5.4.7,vc_responsive

Hubbard Launches Influencer Campaign for Mountain Dew Ice

mnt-dew-ice-Dew-Ice-Letters

The Idea

Pepsi was launching a new product called Mountain Dew Ice and had a space at Mall of America that they wanted to get people to come and experience the brand, along with trying the new flavor. With limited space to invite a large group of people, we found a select group of influencers with a large following on social media to invite to this event.

The Campaign

Hubbard provided Pepsi with 12 influencers and 1 collaboration partner for their Mountain Dew Ice Launch event party following the Superbowl. The three-hour event provided influencers and their guests with plenty of Mountain Dew Ice swag, Mall of America gift cards, and photo opportunities. We found a local Instagram artist, who took pictures of guests during the event and then created a social art installation for the Mountain Dew Ice Instagram account.

mnt-dew-ice-instagram-feed_1024_Edit

The Results

  • 87,416 total event and product exposure to followers
  • 6,730 total engagements on influencer event posts
  • 7.52% average engagement rate of influencer event posts