The Derm Girls Gets a Brand Makeover


The Idea

Associated Skin Care Specialists, P.A wanted to promote their cosmetic dermatology to a younger audience, so they reached out to us to develop their brand Derm Girls on Instagram.

The Campaign

The Hubbard Interactive design team created a logo and brand guide for The Derm Girls. It featured pops of millennial pink, soft brushes of gray and white on clean backdrops. The brand uses this cohesive look to feature skin health tips, cosmetic dermatology trends and products, and content strategy aspirational to Dr. Pimple Popper.


The Results

  • 6,864 engagements on Instagram since launch of brand
  • Average of 35 engagements per post on Instagram
  • A successful growing brand on Instagram.